Pricing

Eat well. Live well.
No food guilt.

Plans built for real life — quick weekday breakfasts, leisurely weekends, and the occasional Friday night curry. Pick a tier that suits your household.

Taster

Try AI meal planning without the commitment.

£4.99 /month

Monthly only

  • 2 meal plans per month
  • Up to 3-day plans
  • Single adult profile
  • Unlimited meal swaps
  • Smart shopping list
  • Eating-out day budgeting
Start with Taster

Family

For households juggling kids' meals, adult goals, and busy weeks.

£14.99 /month

or £149/year — save £30

  • 12 meal plans per month
  • Up to 14-day plans
  • Up to 6 children with portion scaling
  • Sports profiles for both adults
  • Race Ready included
  • Same / separate / mixed meal modes
  • School lunch handling
Choose Family
🏃 Add-on

Race Ready

Whether it's your first 10K or your fifth marathon, Race Ready handles the nutrition science so you can focus on the miles.

£4.99/month as an Everyday add-on
or £9.99 for an 8-week race block
✓ Included free with Family
  • Carb loading protocols (3-day, 6-day, modified, classical)
  • Day-by-day race week plan
  • Race morning meal optimisation
  • Long training day fuelling
  • GI-sensitive options
Add Race Ready Buy 8-week block
✓
Cancel anytime No contracts, no questions
✓
Secure payment Stripe encrypted checkout
✓
Works everywhere Phone, tablet, laptop
✓
UK supermarkets Ocado, Tesco, Sainsbury's, Waitrose
Why we're different

We don't believe in food guilt.

Most meal plans treat eating out like cheating. They give you Monday-morning omelettes that take 25 minutes to cook. They forget you have kids, a partner, a Saturday morning lie-in. We don't.

🥐

Realistic weekdays

Overnight oats and smoothies on busy mornings — not chef-grade breakfasts that take 25 minutes to cook.

🍳

Leisurely weekends

Proper cooked breakfasts when you've actually got time to enjoy them. Pancakes, shakshuka, the works.

🍝

Eating out tonight?

Other meals automatically lighten so your week stays balanced. No dinner planned, no shopping for one.

👫

Couples eat differently

Your partner picks their own meals per day, independently. One of you on three meals, the other on five.

🏃

Training matters

Higher carbs on training days, recovery meals timed properly. Pre-workout, post-workout, all sorted.

👨‍👩‍👧

Whole household

Up to six children with age-based portion scaling. Shared meals, separate meals, or mixed.

Common questions

Things people ask about pricing.

What counts as a "meal plan"? +
A meal plan is one full plan generation for your chosen number of days (3, 5, 7, or 14 days). Swapping individual meals doesn't count toward your monthly limit — swap as much as you want until you're happy with what's on the menu.
Can I change tiers anytime? +
Yes. Upgrade instantly when you need more. Downgrade at the end of your billing cycle. No fees either way, no retention calls, no hoops to jump through.
What happens after my free trial? +
On day 8, you'll be charged £9.99 and continue on Everyday. Cancel anytime before day 7 and you won't be charged a penny. We'll send you a reminder on day 5 so you've got time to decide.
Do I need an Ocado or Tesco account? +
No. We generate smart search links to Ocado, Tesco, Sainsbury's and Waitrose — use whichever you prefer. Works without any supermarket login required.
Is my data private? +
Your data is stored securely in EU-region servers (Supabase, EU West) and never shared. We don't sell data, we don't run third-party ad trackers. Cancel and your data is deleted within 30 days.
Why is Race Ready a separate add-on? +
Carb loading and race-week planning are specialist features most users only need a few months a year — when they're training for an event. Pricing it as an add-on (or one-off 8-week block) means non-runners don't pay for features they don't use, and runners can drop it after race day.
Can I really cancel anytime? +
Yes — one click in your account settings. No retention calls, no "but wait" pop-ups, no hoops. Your subscription ends at the close of your current billing period.

Ready to plan your week? Eat well.

Start your 7-day free trial of Everyday. No card charged until day 8. Cancel anytime.

Start your 7-day free trial

Just want a taste? Try Taster for £4.99 instead.